The Devon Halsey Story
About Us
Devon Halsey is changing the game in luxury active lifestyle wear where high fashion meets functionality. Founder Dara Tomanovich, an avid golfer and women’s sports enthusiast, has led the way with her impeccable taste in colors, cuts, and knowing what women really want to wear on the golf course and beyond.
You will find the perfect blend of style and performance to up your game with Devon Halsey, our women’s luxury activewear collection. Crafted from premium materials and designed with meticulous attention to detail, our collection effortlessly combines fashion and function to elevate your game to new heights. From timeless classics to modern trends, our range of apparel is tailored to fit your unique style and preferences, ensuring you always look and feel your best on the Green and everywhere in between.
Mission Statement
Our mission is to empower women to feel confident and stylish by offering premium quality and fashion-forward luxury activewear. We strive to inspire a new generation of active women by creating designs that seamlessly blend performance, comfort, and style.
We believe that female sports should be accessible to everyone, and we are dedicated to
breaking down barriers, promoting diversity and inclusivity in the golf and active community. At our core, we are driven by a passion for golf and a desire to elevate all sports activewear through fashion and technical innovation, which includes new fits and new fabrics.
Our commitment to sustainability and ethical practices ensures that we not only create beautiful products, but we also prioritize the well-being of the world around us.
Finding a New Challenge
Founder Dara Tomanovich was ready for a new challenge after a successful 30-year career as a model and actor. Her motivation to create Devon Halsey came during her first golf outing with her partner. While she enjoyed the sport, Dara didn’t see many comfortably dressed, fashion-forward women on the course – or similarly stylish outfits in the pro shop either. She was inspired to create her own line to encourage more women to take up the sport and feel confident on the course.
As a model who grew up around stylish parents – and her clothes-making mother – Dara knew she could design beautiful activewear for women of all different sizes.
“If I was going to build the first women’s luxury golf activewear brand, I wanted it to be the standard [and style] of the Italian and French couture houses I worked with as a model, at a more accessible price point.” - Dara
Fashion on Par with Tech
To ensure the level of quality she envisioned, Dara took on the role of designer, stylist, and business leader. She tapped her connections in the modeling and fashion world and listened to her internal guide for how to craft each piece. Her “fashion meets tech” focus took her to Munich and other cities to source her sustainably made fabrics.
Dara’s attention to specific colors upped the ante on the line’s high fashion quotient.
“I want to share a hipper version of the quality of Hermes products for women’s golf,” she says. “I want conservative lines. I’m inspired by the fashion colors of the moment.”
Some of those colors include her blue, inspired by a Cartier sapphire gem, bright white like liquid paper, jet black, green and raspberry beaujolais inspired by her favorite Bottega Venetta items, and lavender like a beautiful Valentino gown and pink like a classic Chanel suit.